Digital promotion with Ctrip

Are you a UK attraction, retailer or restaurant?
Would you like to attract more Chinese independent travellers this summer?
If so, we might be able to help….

We are working with Ctrip, China’s largest OTA who recently purchased SkyScanner, and DigiPanda, the UK-based digital marketing agency, to offer you a promotional opportunity which is unique, immediate and highly targeted.

What is it?

  • The Ctrip UK Summer Guide will recommend 24 experiences, retailers and restaurants around the UK to Chinese independent travellers arriving in July-August this year.
  • It will be marketed by Ctrip to their UK travellers, both directly on arrival at the UK airport and via social media platforms Weibo and WeChat.
  • The mechanism will be a downloadable digital voucher outlining your special offer and including your business URL.

What do you need to provide?

  • A special offer for Chinese travellers arriving in the UK July-August 2018. This could be in the form of a discount or added value.
  • Brief intro to your business, logo and 3-4 images.

What does it cost?

  • £1200 for UKinbound members,  £1400 for non-members.

Anything else?

  • Well, actually yes. WeChat Pay and AliPay, the most popular payment methods in China, are joining the campaign so we could set you up to accept these at minimal cost, both for the campaign and on a continuing basis.

How do I sign up?

  • Drop us a line at or call on 01223 208629. Places are limited and first come, first served and the absolute final deadline is 31 May.

Chinese Tourism: online marketing webinar

Next Tuesday, 11 April, 10-10.45 UK time, there will be a webinar entitled “Keeping up the Pace: New Online Information and Marketing Sources for Chinese Outbound Tourism”.

It will be presented by: Capela China’s international partner, COTRI Director Prof. Dr. Wolfgang Arlt and; Dragon Trail’s Marketing Director Michaela Mentasti.

The 2 presentations will be followed by a Question & Answer session. Participation is free of charge, however prior registration at the link below is advised:

The webinar will analyse market opportunities from the perspective of both Chinese customers and international service providers. This will include a discussion of the most up-to-date Chinese social media tools including WeChat and beyond, as well as the many opportunities provided by Dragon Trail Interactive’s China Travel Academy training and e-learning platform.

Chinese Tourism Webinar: catch up

Our global partner COTRI (China Outbound Tourism Research Institute) ran a free webinar on Chinese outbound tourism to Europe last week. It contains all kinds of valuable insights and updates about Chinese tourist behaviour and expert advice on doing business with the Chinese travel trade. Access is free after registration on the link below:

China Tourism Webinar (free access)

Free Chinese Tourism Webinar –
23 Feb

Our global partner COTRI (China Outbound Tourism Research Inschina-newstitute) is running a free webinar on Chinese outbound tourism to Europe next week. It takes place on Thursday, Feb 23 at 2pm UK time and is in conjunction with the European Travel Commission as part of the World Bridge Tourism Project. Capela China has been COTRI’s UK Country Partner since 2013.  Click the news icon to register and find out more…

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Cheapest pound in 31 years lures Chinese shoppers in their droves to Britain. Bad news for those holding the currency or anyone importing foreign goods, but great for British exporters and overseas bargain hunters. Click the news icon for the full story…

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Thousands more flights between the UK and China could operate each year after a deal was struck in London to more than double the permitted number. The government said the move would boost tourism and trade opportunities for the UK, and create vital links for a post-Brexit Britain. Click the news icon for the full story…

China expands National Parks system

Wang Zhan drives three hours out of Beijing’s smog, past gray-brick towns and yellowed hills to reach a place where he can hear birds.china-news

The Baihuashan National Nature Reserve, a rare sanctuary of pine trees and unobstructed views just west of the capital, is one of China’s more successful attempts to preserve its dwindling natural resources. Signs encourage people to stay on the trails and off the “wild mountains.” Garbage actually lands in the bin . Click the news icon for the full story…