New e-marketing courses introduced by Capela

Capela Travel Training has relaunched e-marketing training courses with updated content and an interactive approach.

Two new one-day courses commence over the coming weeks inLondon and Manchester, Practical Online Skills for Travel Marketersprovides a summary of the key elements to a successful online marketing strategy – with the focus very much on practical steps to establishing what works for each business.

Areas covered include: website usability; search engine marketing; email and viral; website performance measures; web 2.0 and the future.

Practical Online Skills for Travel Marketers’ one-day coursestake place in central London on April 24 and June 18 and inManchester on June 23.’Practical Web 2.0 Skills for Travel Marketers’ covers social media such as Facebook and MySpace and travel networks such as WAYN, Driftr and Dopplr; User Generated Content; blogs, wikis, tagging, widgets and more. The one-day sessions take place in London on May 12 and July 1.

Mike Imrie, co-founder of FSI-Travel, is developing and delivering Capela’s courses.  His online travel marketing pedigree includes work with VisitBritain, Emirates, Octopus Travel and Amadeus.

Capela managing director Gary Grieve said: “The online world is moving on rapidly and it is vital that travel marketers keep up to date with the latest developments.

“We know that the online travel consumer is impatient, promiscuous and unforgiving, so no-one wants to be left behind. Mike’s everyday practical expertise ensures that the Capela courses will guide you in employing the very latest online solutions.”

*For more detail about these courses see or call 01223 208629.