Customised Research

Learn about how your brand, company or destination is perceived from COTRI’s expert research team in China. You can make an a la carte choice from the following research methods, according to your needs and budget:

  • Text analysis: Content analysis of bestselling guide books and online travel guides regarding the image of your company or destination.
  • Data mining: Finding and translating relevant current discussions of your company or destination in Chinese social media and blog discussions.
  • Focus groups: Find out directly from previous Chinese visitors to your destination or attraction about their perceptions and impressions.
  • Expert interviews: Learn from Chinese outbound tour operators about the image of a destination among their clients.

Due to the customised nature of this product prices are variable so guidelines are not simple to give. Please let us know your research needs and we will be delighted to provide a quote.