China Welcome: Retail

The one-day China Welcome remains our flagship course and the best option to introduce business owners and managers to the Chinese visitor market.

However, in response to demand, we have developed a series of highly practical, operational short courses for customer-facing staff. Over 3 hours we explore the following themes with a focus purely on retail and the Chinese visitor perspective:

  • Understanding the Chinese traveller: background, needs and motivations
  • Face, hierarchy and superstitions: Chinese cultural sensitivities
  • Different types of Chinese traveller, their behaviour and expectations
  • Retail: how the Chinese buy, what they buy, motivations for buying
  • Retail case studies and practical examples
  • Product adaptation and communication

Maximum group size is 15. Ideally all come from the same organisation but, provided all delegates work in retail, a mix is also possible.