Destination Certification

To achieve visibility and recognition in a country as vast and populous as China, it is important for destinations to stand out for their many and varied attractions. Cities and regions might choose to gather into even larger units than usual to make a greater impression.

Destination Label
Issued by COTRI (China Outbound Tourism Research Institute), the Destination Label endorses a DMO’s commitment to the market. It lasts 2 years and simply requires a Destination to organise China Welcome training in the city or region.

In order to receive the Destination Label, destinations have to organise China Welcome training for their tourism service providers.
Benefits of the CTW Destination Label:
  • Marketing: Label can be used on all branding and communications
  • Chinese web: full page in Chinese (free translation) on COTRI’s Chinese language website
  • Knowledge: Free access to the online library
  • Market report: 2 year free subscription for COTRI Market Report (value 3200 Euro)

The cost of the Chinese Tourist Welcome (CTW) Destination Label is currently under review. Please contact us for the latest information.