The training is delivered in an entertaining and accessible format, suitable for a wide-range of tourism industry roles, but crucially it is backed up by hard data and at its core is a deep understanding of the Chinese tourism market.

Marketing Manchester

China is a new market for Chester Zoo and we found the wide range of content covered from behaviours, culture, expectations to how we need to adapt and market our product really useful and plenty to consider.

Chester Zoo

I was surprised to learn so much about the culture and mindset of the Chinese people. This will certainly help me and my team with our customer service skills.

St Andrews Links Trust

The course was so insightful and really useful… I have taken away lots of helpful hints and tips for relatively easy things we can do to be more welcoming to Chinese visitors.

Intu Trafford Centre

It was really interesting to discuss Chinese habits and customs, but the best part was to discuss how we could use this knowledge in order to target, attract and retain this new market.

Hampton Manor

I found the whole day fascinating. A great introduction to a MASSIVE field, but it was weighted just right in terms of being in depth, but not mind boggling!

Manchester Metropolitan University

I found the mix of videos, discussion and paperwork really useful and have come away with new knowledge on how to make our attraction more welcoming… The trainer answered everyone’s questions thoroughly and built a good rapport with the group.

Visit Parliament

The course was a real eye-opener. Looking forward to putting advice into action!

Derby City Council