Western Australia: CIM Case Study
Tourism Western Australia
CIM Diploma in Tourism Marketing 2009-2010
Why did you choose to study the CIM Diploma in Tourism Marketing?
I wanted to undertake further study that complemented my marketing degree. CIM is the recognised body for professional marketing qualifications which means when putting my CV forward in the future not only will the diploma be well regarded but also recognisable overseas. It was also a specialised course in tourism which is currently the industry that I work and wish to continue in.
Was the Capela course what you expected?
I wasn’t fully prepared for how time intensive the course would be, but being able to base the assignments on the organisation I currently work at, meant I was able to apply the theory to projects I was working on at the time. Also having not studied for a few years meant I had to readjust to academic theory but the CIM’s online resources were fantastic in helping with this. The tutorial style encouraged students to work collectively which enabled me to gain knowledge of different parts of the tourism industry by seeing how they applied the course work to their individual companies.
What impact has this qualification had on your career or ability to carry out your job?
It’s provided me with the skills and confidence in undertaking marketing projects and given me a better understanding of industry trends and the history of the travel industry in the past and going into the future. Hopefully it will also give me a competitive advantage over other candidates when applying for positions in the future.
Any further comments?
As the tutors are industry professionals they were able to bring real life examples into their teaching style, which I found really beneficial in addition to the distance learning which allows the course to be flexible to fit in around demands at work. I was really pleased with receiving two As and two Bs for the course which I think is attributable to these factors, as well as a bit of hard work!