Visit Flanders: CIM Case Study

Inge Bauwens
Marketing Manager,
Tourism Flanders-Brussels

CIM Diploma in Tourism Marketing 2008-2010

Why did you choose to study the CIM Diploma in Tourism Marketing?
I have many years of experience in the travel industry but wanted to back up my knowledge with a formal diploma from the well recognised Chartered Institute of Marketing. I wanted to balance the theory with the experience I gained and the flexibility of the course would allow me to combine my work with my studies.

Was the Capela course what you expected?
I didn’t really think I would learn as much as I have, the course has been great and I was able to apply what I learned to my job.

What impact has this qualification had on your career or ability to carry out your job?
I am a lot more confident now and I feel that gaps in my knowledge have been filled.

Any further comments?
Capela has given me excellent support throughout the course, even when juggling work/study and looking after a small baby became a bit too much to handle! Capela didn’t let me give up which I am extremely grateful for and am very proud of myself that I have achieved the next level of development in my career. I was very pleased with my grades but there is no way I could have done it without the support from Capela and its tutors who have hands on experience. I would recommend Capela to everyone who wants to study further!