Revenue by Design

Janel Hoskins
Revenue by Design

CAM Diploma in Digital Marketing 2010-2011

Why did you choose to study the Diploma in Digital Marketing?
As the internet continues to be influential as a hotel booking channel and marketing tool I recognised the importance in keeping up to date with the digital channels. I am not a digital native so I needed some help and I wanted to study for a recognised marketing qualification.

Was the Capela course what you expected?
Actually it was better, much more detailed and informative. I learned so much and it was great to study with people who understand the challenges of the travel industry.

What impact has this qualification had on your career or ability to carry out your job?
Having a more detailed knowledge of digital marketing has allowed me to help create a successful social media plan for our company and to help client hotels with their own online strategies.

Any further comments?
I had previously studied a CIM course at a local college but due to work commitments now I am not able to commit to regular classes, so the Capela option worked well. The tutors were very knowledgeable and used real examples from the travel and other industries which made theories come alive. The tutors gave very good feedback and helped me keep to the deadlines, which was my biggest challenge.