Ards: CIM Case Study

Assistant Tourism Development Officer,
Ards Borough Council

CIM Diploma in Tourism Marketing 2007-2008
CIM Diploma in Digital Marketing 2012-2014

Why did you choose to study these CIM Diplomas?
The first Diploma, to further develop my skills to assist me within the tourism environment. The second Diploma, to help in current role and to develop my skills in this new and growing area. These skills are invaluable as this area is becoming more important in my area of work.

Was the Capela course what you expected?
The Tourism Course was enjoyable and interesting and brought me new insights into the tourism marketing world. The Digital course was what I expected having done distance learning before. Good support, helpful staff at Capela who respond to queries quickly.

What impact has this qualification had on your career or ability to carry out your job?
Helped me greatly in my role and intend to study further CIM courses as part of continuing personal development.

Any further comments?
I enjoyed the courses and also the new challenge of distance learning which I hadn’t experienced before. I was also very pleased with my grades as was aware that CIM courses have the notoriety of being extremely tough! Would recommend these courses to those in the marketing world!