Attraction World -
Key Account Management


Background
Attraction World is the leading provider of worldwide theme park and attraction tickets to the UK travel trade. AW has 4 Business Development Managers with regional and account responsibilities around the UK and Ireland.

Decision
Capela were appointed to deliver training in Key Account Management and New Business Development to the team of 4 in AW's head office in Birmingham.

Training
The course was made up of 4 days in total: starting with 2 days of intensive learning about understanding customers, competitor analysis, presentation skills, negotiating and planning. The 2 initial days were followed up with a one-to-one consultation 4 weeks later and then each delegate presented their sales plan to senior managers a further 2 weeks later.

Conclusion
The training was well received by delegates. Individuals benefited from a close examination of their regular activities with a return on investment focus and the group collectively benefited from sharing ideas and best practice between the delegates.

Delegate comments:
Great tuition and felt comfortable to contribute and get involved throughout. Good to work on competitor analysis for our company and to see presentation styles from the rest of the sales team and take pointers from it.

Great presenter and I enjoyed the course and taking part in the exercises.

The competitor research was very useful and eye opening.

Brilliant trainer


'Capela Training delivered a conscientious, professional and thorough course to the AW sales team. I believe that the training will ultimately help my team to deliver business further and ultimately grow our business as well as adding to their current strengths and skills within their current roles as Sales Managers' Nick Hughes, National Sales Manager

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