CIM Diploma in
Hospitality & Tourism Marketing
Capela's specialist course, accredited by the Chartered Institute of Marketing (CIM), leads to a professional qualification which is recognised worldwide.
Who is it for?
The course is ideally suited for:
• Marketing managers working in the travel, tourism and hospitality industries
• Tourism business owners who need to market their business effectively
• Tourism departments
• Marketers aspiring to work in travel and tourism
There is a minimum entry standard for this qualification: a good standard of education, not necessarily a degree but at least 'A' level standard; or 2-3 years marketing, tourism or hospitality relevant experience.
• Marketing managers working in the travel, tourism and hospitality industries
• Tourism business owners who need to market their business effectively
• Tourism departments
• Marketers aspiring to work in travel and tourism
There is a minimum entry standard for this qualification: a good standard of education, not necessarily a degree but at least 'A' level standard; or 2-3 years marketing, tourism or hospitality relevant experience.
Course Content
Two of the three modules offer a deep insight into tourism-specific areas:
• Hospitality and Services Marketing
• Tourist Motivation and Behaviour
The other module addresses essential marketing and business skills:
• Marketing and Consumer Behaviour
• Hospitality and Services Marketing
• Tourist Motivation and Behaviour
The other module addresses essential marketing and business skills:
• Marketing and Consumer Behaviour
