Arblaster & Clarke:
CIM Case Study

Emma Bramley,
Senior Marketing Assistant,
Arblaster & Clarke Wine Tours

CIM Diploma in Tourism Marketing 2008-2010

Why did you choose to study the CIM Diploma in Tourism Marketing?
To further my knowledge of marketing theory and planning and broaden my understanding of travel and tourism, to gain skills in report writing for the communication of ideas and improve my time management (balancing study and work).

Was the Capela course what you expected?
Yes, it was challenging to keep to schedules but apart from that it lived up to everything that it promised.

What impact has this qualification had on your career or ability to carry out your job?
I have learnt considerably from the course about the general best practices and theories for marketing. The assignments have given me the opportunity to research my business extensively and come up with practical suggestions for improvements in both our working practices and marketing strategies. The course was my first introduction to the theory of marketing and it proved vital to widen my perspective and understanding of marketing our wine tours. It has given me the first stepping stone towards leading the marketing at my organisation coupled with the practical experience of my two years studying whilst working full time and travelling on the wine tours.

Any further comments?
Deborah and Gary both gave much needed tuition to help me improve my presentation of reports. Deborah’s tutorial made sense of a completely new subject and the practical aspects of Marketing Management, which gave much needed motivation to complete and enjoy the assignment.